Media and Public Opinion: Impact on Agenda-Setting, Framing, and Priming

Question 1

How does agenda-setting shape public opinion?

Accepted Answer

Media prioritizes certain issues, making them more noticeable to the public.

Answer

Media directly controls emotions and beliefs, influencing public opinion.

Answer

Agenda-setting determines political affiliations and voting patterns.

Answer

Agenda-setting has minimal impact on public perception of issues.

Question 2

According to the agenda-setting theory, the media influences public opinion by:

Accepted Answer

Determining the prominence and importance of issues in the public's mind.

Answer

Suppressing information that could challenge prevailing opinions.

Answer

Providing biased information that shapes public views.

Question 3

Which of the following is an example of media framing used to present an issue?

Accepted Answer

Portraying a debate as a conflict between opposing ideologies.

Answer

Reporting on an event without bias or judgment.

Answer

Censoring information that could damage reputations.

Question 4

Which of the following is a limitation to the media's influence on public opinion?

Accepted Answer

Individuals' tendency to selectively expose themselves to and interpret information that aligns with their existing beliefs and values.

Answer

The public is always passive recipients of media messages.

Answer

The media always has a monopoly on information.

Question 5

Social media platforms have become influential in shaping public opinion because:

Accepted Answer

They facilitate the rapid spread of information, the formation of online communities, and diverse perspectives.

Answer

They are more credible sources of information than traditional media.

Answer

They are used primarily by older generations.

Question 6

Which of the following is an effective strategy for promoting responsible media consumption?

Accepted Answer

Encouraging critical thinking and skepticism towards media messages and their sources.

Answer

Censoring media content that does not align with prevailing norms.

Answer

Restricting access to media for young people.

Question 7

The concept of the 'echo chamber' in social media refers to:

Accepted Answer

The tendency for individuals to primarily consume content and interact with perspectives that align with their existing beliefs, potentially leading to a reinforcement and narrowing of views.

Answer

The ability of social media algorithms to personalize user experiences.

Question 8

The idea that the media can prioritize certain issues to influence public opinion is known as the ____ effect.

Accepted Answer

Agenda-setting

Answer

Halo

Answer

Framing

Answer

Priming

Question 9

Which of the following is a potential criticism of the media's role in shaping public opinion?

Accepted Answer

It can contribute to the formation of biased and uninformed opinions

Answer

It can empower citizens to participate in public discourse

Answer

It ensures that all viewpoints are represented in the public sphere

Question 10

The theory of 'manufactured consent' suggests that:

Accepted Answer

The media can create the illusion of public consensus even when it does not exist

Answer

The media always tells the truth

Answer

The public is always critical of the media's reporting

Question 11

One strategy for resisting the influence of the media on public opinion is to:

Accepted Answer

Critically evaluate information and seek diverse sources

Answer

Uncritically accept everything that is presented in the media

Answer

Avoid exposure to the media altogether

Question 12

The term 'echo chambers' refers to:

Accepted Answer

Online spaces where people are primarily exposed to information that reinforces their existing beliefs

Answer

Traditional media outlets that cater to specific political or ideological groups

Answer

Physical spaces where people with similar views gather to discuss current events

Question 13

Which of the following is a potential benefit of the media's role in shaping public opinion?

Accepted Answer

It can raise awareness of important issues and facilitate public debate

Answer

It prevents people from being exposed to dissenting viewpoints

Answer

It always leads to informed and unbiased decision-making

Question 14

The study of how media content is produced, distributed, and received is referred to as:

Accepted Answer

Media analysis

Answer

Media psychology

Answer

Media economics

Answer

Media production

Question 15

Which of the following is NOT a key concept related to the media's influence on public opinion?

Accepted Answer

Audience segmentation

Answer

Priming

Answer

Agenda-setting

Answer

Framing

Question 16

The process by which the media gives certain issues greater prominence is known as:

Accepted Answer

Agenda-setting

Answer

Perception

Answer

Framing

Answer

Priming

Question 17

Which of the following is an example of framing in the media?

Accepted Answer

Presenting a crime as an isolated incident or part of a wider trend

Answer

Reporting on a news story without any bias

Answer

Providing multiple perspectives on an issue

Question 18

The theory that suggests the media can influence our thoughts and behaviors by activating certain mental schemas is known as:

Accepted Answer

Priming

Answer

Agenda-setting

Answer

Social learning

Answer

Cognitive dissonance

Question 19

The concept that the media can create a reality for us, even if it does not fully represent the actual world, is known as:

Accepted Answer

Media construction of reality

Answer

Framing

Answer

Priming

Answer

Agenda-setting

Question 20

Which of the following is a potential consequence of media bias?

Accepted Answer

Polarization of public opinion

Answer

Increased media literacy

Answer

Improved public trust in the media

Answer

Greater objectivity in reporting

Question 21

The extent to which the media reflects the diversity of society is known as:

Accepted Answer

Media representation

Answer

Media bias

Answer

Audience segmentation

Answer

Agenda-setting

Question 22

Which of the following is NOT a role of the media in a democratic society?

Accepted Answer

Promoting the government's agenda

Answer

Facilitating public discourse

Answer

Informing the public

Answer

Holding the powerful to account

Question 23

The process by which the media selects and presents information that aligns with its own values and beliefs is known as:

Accepted Answer

Media bias

Answer

Priming

Answer

Media analysis

Answer

Framing

Question 24

According to the agenda-setting theory, how does media coverage impact public opinion?

Accepted Answer

It can influence the importance people assign to different issues

Answer

It can completely determine people's opinions

Answer

It only influences opinion on certain topics

Question 25

Which of the following is not a technique used to frame a news story?

Accepted Answer

Presenting a balanced view of the issue

Answer

Using emotional language

Answer

Selecting specific sources

Answer

Emphasizing certain aspects

Question 26

The priming effect in media refers to:

Accepted Answer

Media coverage can influence the prominence of issues in people's minds

Answer

Media coverage has no effect on public evaluation of issues

Answer

People's opinions are always formed based on media exposure

Answer

Media only impacts pre-existing opinions

Question 27

What is a limitation of using media analysis to study public opinion?

Accepted Answer

Media analysis cannot fully capture the diverse range of public views

Answer

Media analysis is a quick and convenient method

Answer

Media analysis is not affected by biases or external factors

Answer

Media analysis gives a comprehensive representation of public opinion

Question 28

How can the role of media in shaping public opinion be characterized?

Accepted Answer

Complex and multifaceted

Answer

Neutral and impartial, with no influence on opinion formation

Answer

Limited to major events with high public visibility

Answer

Proportional to the level of public trust in the media

Question 29

Which of the following is NOT a way in which media can influence public opinion?

Accepted Answer

Creating opportunities for public dialogue and debate

Answer

Framing issues in particular ways

Answer

Directing public attention toward specific issues

Answer

Setting the agenda for public discussion

Question 30

How has the internet impacted the media landscape in relation to public opinion?

Accepted Answer

Increased accessibility to a wider range of media sources

Answer

Diminished media's overall influence on public opinion

Answer

Made it more challenging to access accurate information

Question 31

What does media literacy encompass?

Accepted Answer

The ability to critically analyze and comprehend media content

Answer

The level to which individuals consume media

Answer

The capacity to produce and distribute media

Question 32

Which of these is NOT a core concept within the agenda-setting theory?

Accepted Answer

Priming

Answer

Salience

Answer

Framing

Answer

Gatekeeping

Question 33

How does framing influence public opinion?

Accepted Answer

It shapes how people understand and interpret issues.

Answer

It controls the amount of information available to the public.

Answer

It dictates which topics the media covers.

Question 34

Which of the following is an example of a priming effect in action?

Accepted Answer

Voters are more likely to support candidates who are portrayed as strong on crime.

Answer

Newspapers publish more articles about a specific issue during an election campaign.

Answer

People are more likely to donate to charities after seeing a news story about a natural disaster.

Question 35

Which of these techniques can the media use to potentially manipulate public opinion?

Accepted Answer

Using biased language, selective reporting, and emotional appeals.

Answer

Providing equal coverage to all sides of an issue.

Answer

Reporting only facts without any interpretation.

Question 36

What are some potential negative consequences of media bias?

Accepted Answer

It can lead to uninformed decisions, social division, and political polarization.

Answer

It can increase media consumption and boost advertising revenue.

Answer

It can promote critical thinking and encourage debate.

Question 37

How can media literacy help people resist media manipulation?

Accepted Answer

It empowers individuals to critically analyze media messages, identify biases, and make informed decisions.

Answer

It increases their trust in the media and reduces skepticism.

Answer

It makes them more likely to consume biased media content.

Question 38

What is a common limitation of media effects research?

Accepted Answer

It can be difficult to isolate the effects of the media from other factors that influence public opinion.

Answer

It is always conducted using large and representative samples.

Question 39

How does social media impact public opinion?

Accepted Answer

It allows individuals to share and discuss news and opinions, leading to echo chambers and filter bubbles.

Answer

It reduces political participation and civic engagement.

Question 40

What is the role of regulation in addressing media bias?

Accepted Answer

It can establish standards for media accuracy and impartiality, but it can also limit freedom of speech.

Answer

Regulation is the only effective solution to eliminate media bias.

Question 41

How can we ensure the media accurately reflects the diversity of society?

Accepted Answer

By promoting diversity in media ownership, hiring practices, and editorial policies.

Answer

By banning media outlets that publish biased or inaccurate content.

Answer

By requiring all media outlets to follow the same set of guidelines.