Introduction to Media and Communication: Master the Fundamentals

Question 1

What is the main purpose of media regulation in the UK?

Accepted Answer

Ensuring a variety of media owners

Answer

Censoring specific content

Answer

Limiting freedom of expression

Answer

Protecting government interests in the media

Question 2

Which of the following is NOT a defining trait of mass media?

Accepted Answer

Encourages interactive participation

Answer

Reaches a sizable audience

Answer

Facilitates one-directional communication

Answer

Provides entertainment and information

Question 3

The theory of 'agenda-setting' describes the media's ability to:

Accepted Answer

Influence the public's perception of significant issues

Answer

Manipulate audience viewpoints

Answer

Alter news content to fit a certain agenda

Answer

Educate the public on critical topics

Question 4

The concept of 'gatekeeping' refers to:

Accepted Answer

The process of selecting and filtering information for publication

Answer

The concentration of media control in the hands of a few powerful entities

Answer

The role of the audience in influencing media content

Answer

The ethical obligations of journalists

Question 5

The term 'convergence' in the media context refers to:

Accepted Answer

The convergence of various media platforms

Answer

The growing fragmentation of media audiences

Answer

The rise of citizen journalism

Answer

The decline of traditional media

Question 6

The concept of 'representation' in media refers to:

Accepted Answer

The portrayal of various groups in media content

Answer

The accuracy of media portrayals

Answer

The diversity of media ownership

Answer

The role of media in shaping public opinion

Question 7

The concept of 'media framing' refers to:

Accepted Answer

The way media presents an issue or event

Answer

The use of persuasive language in media messages

Answer

The ethical responsibilities of journalists

Answer

The impact of media on public opinion

Question 8

How do media representations influence societal values and norms?

Accepted Answer

A. By presenting limited perspectives, reinforcing stereotypes, and shaping perceptions of reality

Answer

B. By providing accurate and balanced information, promoting critical thinking, and encouraging open dialogue

Answer

C. By having no influence on society's values and norms

Answer

D. By solely entertaining audiences without any impact on societal values and norms

Question 9

Which communication model underscores the active involvement of the recipient in interpreting media messages?

Accepted Answer

Uses and Gratifications Model

Answer

Shannon-Weaver Model

Answer

Lasswell's Model

Answer

Cognitive Dissonance Theory

Question 10

In the realm of media, what does 'framing' refer to?

Accepted Answer

The way news narratives are presented and interpreted by media outlets

Answer

The use of visual and audio elements to enhance the impact of a message

Answer

Government regulations on media content

Answer

The process of selecting and filtering information for publication

Question 11

Which ethical principle obligates media professionals to report truthfully and avoid deceiving the public?

Accepted Answer

Accuracy

Answer

Objectivity

Answer

Fairness

Answer

Impartiality

Question 12

What is the key distinction between mass media and interpersonal communication?

Accepted Answer

Scope of audience

Answer

Communication channel

Answer

Context

Answer

Purpose

Question 13

What is the significance of media literacy in contemporary society?

Accepted Answer

Empowering individuals to critically evaluate media content

Answer

Preparing citizens for careers in media production

Answer

Facilitating the spread of misinformation

Answer

Curbing freedom of expression

Question 14

Which type of media ownership structure is characterized by a small number of corporations controlling a large portion of media outlets?

Accepted Answer

Oligopoly

Answer

Monopoly

Answer

Conglomerate

Answer

Cartel

Question 15

Which media categories do these examples belong to?

Newspaper, YouTube, Instagram, BBC News (TV), Podcast

Accepted Answer

Print: Newspaper
Internet: YouTube, Instagram
Television: BBC News (TV)
Radio: Podcast

Answer

Print: Newspaper, Podcast
Internet: YouTube, Instagram
Television: BBC News (TV)
Radio: None

Answer

Print: Newspaper
Internet: YouTube
Television: Instagram, BBC News (TV)
Radio: Podcast

Answer

Print: Newspaper
Internet: Instagram
Television: YouTube, BBC News (TV)
Radio: Podcast

Question 16

How have media consumption habits changed in the digital era, and what are the implications for media creators?

Accepted Answer

Media consumption has become more personalized and interactive.

Accepted Answer

People increasingly rely on social media for news and information.

Accepted Answer

Traditional media channels like print and TV have seen a decline.

Answer

Media consumption patterns have stayed mostly the same.

Question 17

How can media ownership concentration potentially impact media independence and diversity?

Accepted Answer

Diminished public trust in media institutions

Answer

Increased media independence

Answer

Greater diversity of media content

Answer

Reduced political bias in media content

Question 18

Media can play a crucial role in both driving and hindering social and political change. Explain how media can facilitate and obstruct these transformations.

Accepted Answer

Media can both facilitate and hinder social and political change.

Answer

Media only promotes social and political change.

Answer

Media always hinders social and political change.

Question 19

How can concentrated media ownership affect the range of viewpoints presented to the public?

Accepted Answer

Limited range of viewpoints

Answer

Increased diversity of perspectives

Answer

Reduced influence of powerful groups

Question 20

Which of the following is NOT a characteristic of mass media?

Accepted Answer

Personalized communication

Answer

Influence on public opinion

Answer

Dissemination of information

Answer

Wide reach

Question 21

Who is considered the pioneer of television technology?

Accepted Answer

John Logie Baird

Answer

Alexander Graham Bell

Answer

Nikola Tesla

Answer

Thomas Edison

Question 22

Which theory suggests that media influence is limited by individual factors such as needs and beliefs?

Accepted Answer

Uses and Gratification Theory

Answer

Hypodermic Needle Theory

Answer

Agenda Setting Theory

Answer

Cultivation Theory

Question 23

Which of the following is an example of contemporary media?

Accepted Answer

Social media

Answer

Television

Answer

Radio

Answer

Newspapers

Question 24

What does 'media convergence' refer to?

Accepted Answer

The merging of different media technologies and platforms

Answer

The suppression of media content

Answer

The decline of traditional media

Question 25

Which of the following is a fundamental ethical principle in media?

Accepted Answer

Accuracy and impartiality

Answer

Profitability

Answer

Political bias

Answer

Sensationalism

Question 26

Who or what is responsible for controlling the flow of information in media?

Accepted Answer

Gatekeepers

Answer

Media consumers

Answer

Media producers

Question 27

What is a key benefit of media literacy?

Accepted Answer

Enhanced critical thinking abilities

Answer

Improved academic performance

Answer

Reduced screen time

Answer

Increased imagination

Question 28

What is the concept of 'cultural imperialism' in media?

Accepted Answer

The dominance of media content from one culture over others

Answer

The use of media to spread political propaganda

Answer

The censorship of media content by authoritarian regimes

Question 29

Which characteristic is NOT typically associated with mass media?

Accepted Answer

Tailored to specific individuals

Answer

Control of content by gatekeepers

Answer

Large audience reach

Answer

One-directional communication

Question 30

The primary purpose of the media is to:

Accepted Answer

Inform, educate, and entertain

Answer

Promote consumerism

Answer

Control political discourse

Question 31

A central principle in Marshall McLuhan's media theory is:

Accepted Answer

The medium shapes the message

Answer

Media consumption satisfies specific needs

Answer

The media agenda influences what people think

Question 32

The process of selecting and shaping media content is known as:

Accepted Answer

Gatekeeping

Answer

Framing

Answer

Agenda-setting

Answer

Priming

Question 33

Which of the following is an example of a digital media platform?

Accepted Answer

Social media platform

Answer

Radio station

Answer

Print newspaper

Answer

Television network

Question 34

The theory that suggests the media can influence the order of public concerns is called:

Accepted Answer

Agenda-setting

Answer

Cultivation

Answer

Spiral of silence

Answer

Two-step flow

Question 35

A key ethical consideration in media and communication is:

Accepted Answer

Maintaining accuracy and objectivity

Answer

Prioritizing personal opinions

Answer

Avoiding controversial topics

Answer

Using sensational headlines

Question 36

The practice of seeking diverse information sources to form balanced judgments is known as:

Accepted Answer

Media literacy

Answer

Information overload management

Answer

Confirmation bias confirmation

Answer

Echo chamber engagement

Question 37

The interdisciplinary field that examines the relationship between media and culture is:

Accepted Answer

Media studies

Answer

Sociology

Answer

Communication sciences

Answer

Political science

Question 38

Which of the following is NOT a defining feature of mass media?

Accepted Answer

Interactive communication

Answer

Commercialization

Answer

One-way communication

Answer

Wide reach

Question 39

What is a key difference between traditional media and new media?

Accepted Answer

Distribution method

Answer

Content format

Answer

Target audience

Answer

Purpose

Question 40

Which of the following is an example of a social networking platform?

Accepted Answer

Instagram

Answer

Netflix

Answer

BBC News

Question 41

What was the primary significance of the Gutenberg Press invention?

Accepted Answer

Revolutionizing printing, promoting literacy, and enabling wider knowledge dissemination

Answer

Introducing the first form of mass-produced newspapers

Answer

Creating the first radio broadcast technology

Answer

Facilitating the development of the internet

Question 42

In a democratic society, what is a central role of the media?

Accepted Answer

To provide information, foster public discourse, and scrutinize those in power

Answer

To advance commercial interests exclusively

Answer

To solely entertain the general public

Question 43

What is the primary purpose of media regulation?

Accepted Answer

To safeguard the public interest and promote media diversity

Answer

To restrict freedom of expression

Answer

To prioritize commercial interests solely