Intellectual Property Rights: A Comprehensive Guide for Media Professionals

Question 1

What is the primary function of the Berne Convention in international copyright protection?

Accepted Answer

Establishing minimum standards for copyright protection in member countries

Answer

Extending copyright protection to works from non-member countries

Answer

Simplifying the copyright registration process for international works

Question 2

In patent law, the 'first to file' system primarily aims to:

Accepted Answer

Encourage early disclosure of inventions, fostering innovation.

Answer

Provide inventors with sufficient time to refine their ideas.

Answer

Prevent multiple ownership claims for the same invention.

Answer

Reduce the workload for patent examiners.

Question 3

Which of the following is **not** an intellectual property right?

Accepted Answer

Moral right

Answer

Copyright

Answer

Trademark

Answer

Patent

Question 4

Which of the following is a key feature of a trademark?

Accepted Answer

It must be distinctive and unique.

Answer

It offers indefinite protection upon registration.

Answer

It can safeguard any form of intellectual property.

Answer

It is not legally protected.

Question 5

Which option is **not** a valid defence against copyright infringement?

Accepted Answer

Prior use

Answer

Fair dealing

Answer

Parody

Answer

Consent of the copyright holder

Question 6

Which ethical principle prohibits using someone else's work without their consent?

Accepted Answer

Plagiarism

Answer

Copyright

Answer

Fair use

Answer

Intellectual property

Question 7

How are copyright and moral rights distinct from each other?

Accepted Answer

Copyright protects the economic interests of the creator, while moral rights protect their personal interests.

Answer

Moral rights protect the economic interests of the creator, while copyright protects their personal interests.

Answer

Copyright and moral rights are the same thing.

Answer

Moral rights do not exist in the United Kingdom.

Question 8

Why are intellectual property rights essential in the media industry?

Accepted Answer

They safeguard media content creators and foster innovation.

Answer

They limit the use and distribution of media content.

Answer

They have no impact on the media industry.

Answer

They facilitate media companies' infringement on creators' rights.

Question 9

Which condition is NOT essential for copyright protection in the UK?

Accepted Answer

Formal registration with the Copyright Office

Answer

Original authorship

Answer

Embodiment in tangible form

Answer

Authorship by a UK citizen or resident

Question 10

For how long is copyright protection granted for literary works in the UK?

Accepted Answer

70 years after the author's demise

Answer

50 years after the author's demise

Answer

95 years after the author's demise

Answer

Indefinite protection

Question 11

What is the key distinction between the protection offered by trademarks and service marks?

Accepted Answer

Trademarks protect goods, while service marks protect services.

Answer

Trademarks last indefinitely, while service marks expire after 10 years.

Answer

Service marks offer more extensive protection than trademarks.

Answer

Trademarks and service marks are not intellectual property rights.

Question 12

Which of the following is NOT a type of intellectual property right?

Accepted Answer

Trademark Registration

Answer

Copyright

Answer

Trademark

Answer

Patent

Question 13

Patents are used to protect which of the following?

Accepted Answer

Original inventions

Answer

Artistic works

Answer

Trademarks

Answer

Business processes

Question 14

Which of the following is an example of a moral right?

Accepted Answer

The right to be attributed as the author of a work

Answer

The right to reproduce a work for commercial purposes

Answer

The right to prevent unauthorized adaptations of a work

Answer

The right to sell a work for profit

Question 15

The Copyright, Designs and Patents Act 1988 is the primary legislation that governs intellectual property rights in the UK:

Accepted Answer

True

Answer

False

Question 16

A media company uses an image from a stock photo website in a campaign for a new product without obtaining a license. Which intellectual property right is violated?

Accepted Answer

Copyright

Answer

Trademark

Answer

Patent

Question 17

What is the term of copyright protection in the UK?

Accepted Answer

70 years after the death of the author

Answer

Indefinite

Answer

50 years after the work is published

Answer

100 years after the work is published

Question 18

Which of the following is a requirement for a design right to be valid?

Accepted Answer

The design must be original.

Answer

The design must be functional.

Answer

The design must be used in commerce.

Answer

The design must be registered.

Question 19

What is the purpose of a patent?

Accepted Answer

To grant an inventor exclusive rights to their invention for a period of time.

Answer

To give copyright protection to a work of art.

Answer

To protect a design from being copied.

Question 20

Which of the following is an example of a fair use of copyrighted material?

Accepted Answer

Using a small excerpt of a work for educational purposes.

Answer

Making a copy of a work for personal use.

Answer

Selling a copy of a work without the copyright holder's permission.

Question 21

What is the penalty for infringing an intellectual property right?

Accepted Answer

Damages, injunctions, or imprisonment.

Answer

A fine only.

Answer

A warning letter only.

Answer

No penalty.

Question 22

What is the difference between copyright and trademark?

Accepted Answer

Copyright protects the expression of an idea, while a trademark protects the identification of a product or service.

Answer

Copyright protects original works, while a trademark protects designs.

Question 23

According to the UK Copyright, Designs and Patents Act 1988, what is the term of copyright protection for most literary, dramatic, musical and artistic works?

Accepted Answer

70 years after the death of the author

Answer

50 years after the work is published

Answer

100 years after the work is published

Answer

Indefinite

Question 24

What is the importance of intellectual property rights in the media industry?

Accepted Answer

They protect the rights of creators and ensure they are fairly compensated for their work.

Answer

They prevent the free flow of information.