Media Audiences: Demographics, Psychographics, and Consumption Habits

Question 1

Psychographic factors are characteristics that relate to an individual's:

Accepted Answer

Personality traits and values

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Media preferences and lifestyle

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Political views and religious beliefs

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Health and education level

Question 2

Surveys are a commonly used method to measure media consumption habits because they allow researchers to:

Accepted Answer

Gather data from a large number of people

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Collect detailed information on specific topics

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Observe people's media behaviors in real-time

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Analyze the content of media messages

Question 3

Which of the following is a key characteristic of a niche audience?

Accepted Answer

Small and highly targeted

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Diverse and general

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Large and mainstream

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Fragmented and dispersed

Question 4

How has digital technology impacted media audiences?

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Increased audience fragmentation

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Decreased audience engagement

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Eliminated the concept of mass audiences

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Made it harder to reach niche audiences

Question 5

Which of the following is a potential effect of media consumption on individuals, according to cultivation theory?

Accepted Answer

Influencing our perceptions of reality

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Having no impact on our understanding of the world

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Completely altering our political beliefs

Question 6

Which psychological factor influences an individual's media choices?

Accepted Answer

Personality and values

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Income

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Social class

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Age

Question 7

Which of the following characteristics is NOT typically used to describe media audiences?

Accepted Answer

Intelligence levels

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Demographics

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Psychographics

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Media consumption habits

Question 8

The examination of audience demographics includes factors such as:

Accepted Answer

Age, gender, and income

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Personality traits, attitudes, and values

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Media consumption patterns

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Education and occupation

Question 9

Which of the following is a psychographic segmentation variable?

Accepted Answer

Lifestyle

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Age

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Gender

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Income

Question 10

In what way do audience demographics impact media preferences?

Accepted Answer

By both A and B

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By influencing tastes and interests

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By determining access to certain media

Question 11

What is the defining difference between a mass audience and a niche audience?

Accepted Answer

Mass audiences are larger and more diverse, while niche audiences are smaller and more specialized.

Answer

Niche audiences are larger and more diverse, while mass audiences are smaller and more specialized.

Question 12

A marketing team is planning a social media campaign for a new video game. How can understanding media audiences help them in this process?

Accepted Answer

Identify the target audience's demographics and psychographics

Accepted Answer

Create content that aligns with the audience's interests

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Use social media influencers to reach a broader audience

Question 13

What is the term for the measurable characteristics of an audience, such as age, gender, and income?

Accepted Answer

Demographics

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Psychographics

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Segmentation

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Target audience

Question 14

Which of the following is an example of a psychographic factor that can influence audience behavior?

Accepted Answer

Social class

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Age

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Location

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Gender

Question 15

What is the process of dividing an audience into smaller, more focused groups based on shared characteristics called?

Accepted Answer

Segmentation

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Targeting

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Profiling

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Positioning

Question 16

Define the term used to describe the process of collecting and analyzing data about a specific audience.

Accepted Answer

Audience analysis

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Consumer evaluation

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Market research

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Media profiling

Question 17

How do audience expectations influence the content created by the media?

Accepted Answer

Audience expectations can be shaped by factors like age, gender, and cultural background.

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Media companies create content that always fulfills all audience expectations.

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Audience expectations are only significant for large-scale productions with substantial budgets.

Question 18

Which of the following is NOT a factor used to define media audiences based on demographics?

Accepted Answer

Personal beliefs

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Gender

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Age

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Income

Question 19

Identify an example of a psychographic factor used in media audience analysis.

Accepted Answer

Attitudes and values

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Location

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Education level

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Occupation

Question 20

Explain how knowledge of media consumption habits can assist media producers in tailoring theirコンテンツ.

Accepted Answer

By identifying preferred genres, formats, and platforms.

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By predicting future audience growth.

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By reducing production costs.

Question 21

Define the term that refers to the active engagement with and interpretation of media messages.

Accepted Answer

Media literacy

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Audience segmentation

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Content analysis

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Media consumption

Question 22

Explain how quantitative audience research methods can complement qualitative methods.

Accepted Answer

They provide numerical data to support and quantify qualitative analysis insights.

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They often contradict the findings of qualitative research.

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They replace the need for qualitative research entirely.

Question 23

List the key ethical issues media researchers must consider when collecting audience data.

Accepted Answer

Privacy, informed consent, and data security

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Cost-effectiveness and time constraints

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Copyright and intellectual property rights

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Media bias and subjectivity