Business Strategy and Planning

Definition and Importance of Strategic Management51The Strategic Planning Process54Types of Business Strategies53SWOT Analysis and PEST Analysis58Strategic Leadership and Corporate Governance50The Importance of Business Planning54Elements of a Business Plan54Writing a Business Plan53Monitoring and Evaluating Business Plans50Business Plan Case Studies52The Role of Marketing in Business Strategy52Market Segmentation and Targeting54Marketing Mix and the 4 Ps51Digital Marketing and Social Media52Marketing Measurement and Analytics55Financial Planning and Budgeting54Financial Analysis and Interpretation45Investment Appraisal and Capital Budgeting50Working Capital Management55Financial Risk Management57Process Management and Efficiency51Quality Management and Control50Supply Chain Management52Project Management51Operations Strategy52

Financial Management and Accounting

Balance Sheet53Income Statement50Cash Flow Statement44Ratio Analysis56Trend Analysis54Benchmarking53Capital Budgeting37Working Capital Management52Dividend Policy55Double-Entry Bookkeeping58Accrual Accounting57Materiality and Disclosure52Internal Control50Audit Procedures59Audit Reports52

Marketing and Sales

Macro-environment50Micro-environment54PESTLE Analysis50Porter s Five Forces57Product50Price52Promotion53Place46Primary Research51Secondary Research56Quantitative Research49Qualitative Research58Market Segmentation55Target Marketing52Positioning54Sales Process56Sales Forecasting52Sales Management59Customer Relationship Management57

Operations Management

Definition and Scope of Operations Management58Operations Strategy and Objectives50Operations Performance Measurement58Process Analysis and Design49Process Improvement Techniques54Capacity Planning and Management53Supply Chain Concepts and Strategies52Supplier Management and Relationships51Inventory Management52Quality Concepts and Standards52Quality Improvement Tools and Techniques53Customer Service Management53Environmental Sustainability50Social Sustainability51Sustainable Operations Management Practices54

Human Resource Management

The Recruitment Process52Job Analysis53Advertising and Sourcing Candidates56Screening and Shortlisting Candidates51Selection Methods52The Performance Management Cycle54Goal Setting51Performance Evaluation52Feedback and Development51Training Needs Analysis53Training Design and Delivery54Training Evaluation51Employee Engagement59Employee Motivation52Employee Communication55Employee Grievances and Discipline56Human Resource Forecasting56Succession Planning52Workforce Diversity59

Business Law and Ethics

Nature and Sources of Law58Legal Personality50Contracts57Torts54Business Organizations59Ethical Theories57Ethical Issues in Business52Legal and Ethical Decision-Making52Codes of Conduct and Corporate Governance57Ethical Challenges in a Globalized Economy57

Entrepreneurship and Innovation

What is Entrepreneurship?55Types of Entrepreneurs50The Entrepreneurial Mindset54Developing a Business Plan52Market Research57Financial Planning51Marketing Strategies52Sales Techniques56Customer Relationship Management55Production and Operations39Supply Chain Management44Quality Control50Recruitment and Selection44Training and Development51Employee Relations56Financial Statements43Financial Analysis52Investment and Financing58The Innovation Process53Entrepreneurial Ecosystems59The Future of Entrepreneurship54

International Business

Definition and Scope of International Business55Benefits and Challenges of International Business29Types of International Business59Political and Legal Environment57Economic Environment50Socio-Cultural Environment50Market Research and Segmentation52Product and Service Adaptation51Pricing and Distribution Strategies47Foreign Exchange Markets57International Payment Systems51International Investment39Cross-Cultural Management46Recruitment and Selection58Training and Development56

Business Analytics and Data Science

What is Business Analytics?54What is Data Science?53The Relationship Between Business Analytics and Data Science57Data Collection and Preparation51Exploratory Data Analysis51Statistical Analysis56Data Mining55Principles of Data Visualization56Common Data Visualization Techniques52Communicating Insights from Data52Introduction to Machine Learning52Applications of Machine Learning in Business56Introduction to Artificial Intelligence51Data Privacy and Security58Bias and Fairness in Data Analysis44The Future of Business Analytics and Data Science53

Sustainability and Corporate Social Responsibility

Definition and Importance of Sustainability54Corporate Social Responsibility (CSR)41Stakeholder Engagement in Sustainability51Environmental Sustainability52Social Sustainability55Economic Sustainability50Sustainability Reporting Frameworks55Sustainability Metrics and Indicators19Assurance and Verification of Sustainability Reports58Sustainability in Manufacturing58Sustainability in Service Industries51Sustainability in the Public Sector53Climate Change and Sustainability50Circular Economy and Sustainability56Technology and Sustainability56