The Media Landscape: An Overview for Sixth Form Media Studies

Question 1

The term 'media convergence' refers to:

Accepted Answer

The integration of different media platforms and technologies

Answer

The consolidation of media ownership

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The global distribution of media content

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The emergence of new media formats

Question 2

The concept of 'audience fragmentation' refers to:

Accepted Answer

The reduction in mass audiences due to the proliferation of media choices

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The targeting of specific demographic groups by media outlets

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The division of audiences into distinct ideological groups

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The increasing consumption of media content on mobile devices

Question 3

The process by which news is selected, organized, and presented is known as:

Accepted Answer

News gatekeeping

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News framing

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Agenda-setting

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Public relations

Question 4

How do media portrayals of various social groups influence people's views of their own and others' identities?

Accepted Answer

By reinforcing stereotypes and limiting diverse perspectives

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By promoting equality and inclusivity

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By creating a false sense of reality

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By having no impact on people's identities

Question 5

Which of the following is NOT an important factor that influences the content of media?

Accepted Answer

Parents' wishes

Answer

Audience demographics

Answer

Advertising revenue

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Political ideology

Question 6

What is the UK government agency responsible for regulating the media landscape called?

Accepted Answer

Ofcom

Answer

The British Broadcasting Corporation (BBC)

Answer

The Press Complaints Commission (PCC)

Answer

The Advertising Standards Authority (ASA)

Question 7

Within the UK media landscape, which of the following is considered an exception to its general features?

Accepted Answer

Unrestricted government interference in the media

Answer

High concentration of media ownership

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Abundant and varied media choices

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Considerable public service broadcasting presence

Question 8

How does media framing influence public opinion on climate change?

Accepted Answer

Media framing can highlight or minimize certain aspects of climate change, shaping public opinion.

Answer

Media framing provides objective information without bias.

Answer

Media framing has no impact on public opinion.

Answer

Media framing is a passive reflection of public opinion.

Question 9

Which of the following is a distinctive feature of public service broadcasting?

Accepted Answer

It is funded by license fees rather than advertising revenue.

Answer

It is solely owned by the government.

Answer

It is exempt from any form of regulation.

Answer

It focuses exclusively on entertainment content.

Question 10

What term describes the consolidation of media ownership into fewer and larger companies?

Accepted Answer

Concentration

Answer

Convergence

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Diversification

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Synergy

Question 11

Which of the following is a key benefit of media literacy?

Accepted Answer

It allows individuals to critically evaluate and engage with media messages.

Answer

It guarantees increased social isolation.

Answer

It automatically improves academic performance.

Question 12

What term describes the practice of using social media platforms to promote products or services?

Accepted Answer

Influencer marketing

Answer

Affiliate marketing

Answer

Content marketing

Answer

Search engine optimization

Question 13

What is the term for the process of tailoring media content to the specific preferences of individual users?

Accepted Answer

Personalization

Answer

Curation

Answer

Aggregation

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Filtering

Question 14

Which of the following is a defining characteristic of public service broadcasting?

Accepted Answer

It is committed to providing impartial and objective news coverage.

Answer

It is accountable to shareholders rather than the public.

Answer

It is driven by profit maximization.

Answer

It relies solely on commercial advertising for funding.

Question 15

Which theory of the media asserts that a small, powerful group of individuals exercises disproportionate control over the media?

Accepted Answer

Elite Theory

Answer

Marxist Theory

Answer

Pluralist Theory

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Functionalist Theory

Question 16

According to the Uses and Gratifications Theory, what is a key manner in which audiences actively engage with media content?

Accepted Answer

Selective exposure

Answer

Cultivation

Answer

Framing

Answer

Agenda-Setting

Question 17

Concentration of media ownership can potentially lead to which of the following outcomes?

Accepted Answer

Reduced diversity of perspectives

Answer

Greater public accountability

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Increased access to information

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Enhanced journalistic quality

Question 18

In a democratic society, what is a crucial role that the media plays?

Accepted Answer

Facilitating public discourse

Answer

Suppressing dissenting voices

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Promoting government propaganda

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Controlling public opinion

Question 19

Which of the following poses a significant challenge to the media industry in the digital era?

Accepted Answer

Misinformation

Answer

Limited distribution channels

Answer

Government censorship

Answer

Insufficient access to information

Question 20

In the United Kingdom, which organization is responsible for regulating broadcasting and telecommunications?

Accepted Answer

Ofcom

Answer

BBC Trust

Answer

Press Complaints Commission

Answer

Independent Television Commission

Question 21

Which of the following is NOT a characteristic of the contemporary media landscape?

Accepted Answer

It is static and unchanging.

Answer

It is increasingly fragmented.

Answer

It is constantly evolving.

Answer

It is dominated by a few large corporations.

Question 22

Which of the following companies is NOT a major media conglomerate?

Accepted Answer

Tesla

Answer

Time Warner

Answer

News Corporation

Answer

Disney

Question 23

Which of the following is a key ethical consideration for media producers?

Accepted Answer

Accuracy and truthfulness

Answer

Commercial success

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Entertainment value

Answer

Popularity among audiences

Question 24

Which of the following is a key trend in the consumption of online news?

Accepted Answer

Increasing reliance on social media platforms

Answer

Decline in subscription-based services

Answer

Growing demand for print newspapers

Answer

Increased use of traditional broadcast media

Question 25

Which of the following is a potential benefit of user-generated content?

Accepted Answer

Increased diversity of voices

Answer

Lowered standards of accuracy and reliability

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Reduced need for professional journalism

Answer

All of the above

Question 26

Which of the following is a key characteristic of cross-media ownership?

Accepted Answer

Ownership of different types of media outlets by the same company

Answer

Ownership of multiple outlets within the same media sector

Answer

Ownership of media outlets by non-media companies