Media Industry Structure: Explore the Landscape of Media Sectors

Question 1

Which challenge has become particularly significant for the media industry in the digital era?

Accepted Answer

The spread of false information and misinformation

Answer

Declining advertising revenue

Answer

Lack of access to technology

Answer

Government censorship

Question 2

Which of these is NOT a traditional sector of the media industry?

Accepted Answer

Social Media

Answer

Broadcast Media

Answer

Film Media

Answer

Print Media

Question 3

What does vertical integration in the media industry mean?

Accepted Answer

A company controls different stages like production, distribution, and showing within one media type.

Answer

A company expanding its reach to international markets.

Answer

Different media companies merging into one big company.

Answer

Collaborating with other companies on a specific project.

Question 4

Which of these is an example of horizontal integration in the media industry?

Accepted Answer

A newspaper company buying a television network.

Answer

A music label signing a new artist.

Answer

A film studio producing a sequel to its successful film.

Answer

A media company expanding its operations internationally.

Question 5

In media, what does 'convergence' mean?

Accepted Answer

Different media platforms and technologies merging together.

Answer

People relying more on digital media for information.

Answer

The decline of traditional media outlets like newspapers.

Answer

Online advertising becoming a main source of income.

Question 6

What is a 'media conglomerate'?

Accepted Answer

A big company that owns and runs many media businesses in different sectors.

Answer

A company specializing in one specific type of media.

Answer

A group of independent media companies working together on a project.

Answer

A government agency that regulates the media industry.

Question 7

Which of these is NOT a feature of the digital media world?

Accepted Answer

Limited access to information and entertainment.

Answer

More interactivity.

Answer

Content made by users.

Answer

The rise of social media influencers.

Question 8

How would you describe the relationship between media owners, producers, and audiences?

Accepted Answer

Complex and multifaceted.

Answer

Strictly controlled.

Answer

Passive and one-sided.

Answer

Simple and direct.

Question 9

What's a key factor making the media industry more global?

Accepted Answer

The growth of digital platforms and internet access.

Answer

The rise of independent media producers.

Answer

The decline of traditional media outlets.

Answer

Increased government regulation of media.

Question 10

Which of the following is NOT a major sector of the media industry?

Accepted Answer

Healthcare

Answer

Print

Answer

Digital

Answer

Broadcast

Question 11

Which of the following accurately describes a vertically integrated media company?

Accepted Answer

It owns multiple companies that operate in different sectors of the media industry.

Answer

It focuses primarily on one specific sector of the media industry.

Answer

It is owned and operated by a non-profit organization.

Question 12

What is the primary role of a media conglomerate?

Accepted Answer

To own and control multiple media outlets that reach a significant portion of the audience.

Answer

To produce and distribute films exclusively for theatrical release.

Answer

To regulate the media industry and enforce ethical standards.

Answer

To provide news and information to the public through various media platforms.

Question 13

Which of the following is an example of a horizontal merger in the media industry?

Accepted Answer

A newspaper company merging with another newspaper company in the same geographic region.

Answer

A television network merging with a film production studio.

Answer

A media company merging with a social media platform.

Question 14

What is a key purpose of media regulation?

Accepted Answer

To promote fair competition and protect consumers from potential harm or exploitation.

Answer

To tightly control the flow of information and suppress dissent.

Answer

To promote free speech without any restrictions or regulations.

Answer

To provide financial support to struggling media outlets.

Question 15

What is a key difference between print and digital media?

Accepted Answer

Digital media allows for greater user interaction and engagement compared to print media.

Answer

Print media is generally considered more reliable and trustworthy than digital media.

Answer

Print media has a wider geographic reach than digital media.

Question 16

What is a potential negative consequence of media ownership concentration?

Accepted Answer

Reduced diversity of perspectives and opinions presented in the media.

Answer

Increased competition among media outlets.

Answer

Improved overall quality of news and information.

Question 17

Which of the following best describes the relationship between the film and television industries in recent years?

Accepted Answer

They have become increasingly interconnected, with studios producing content for both platforms and talent moving between them.

Answer

They have remained entirely separate and operate independently of each other.

Answer

The film industry has become dominant and the television industry has declined.

Question 18

A media conglomerate like Disney owns a variety of companies across different sectors. What is a key advantage of this structure for the conglomerate?

Accepted Answer

It allows for cross-promotion of content and products, and synergies between different media assets.

Answer

It reduces competition within the media industry.

Answer

It guarantees higher profits for all companies within the conglomerate.

Question 19

Which of the following is NOT a characteristic of the digital media sector?

Accepted Answer

Limited audience reach due to internet access limitations.

Answer

Rapid evolution of technological advancements.

Answer

Increased user-generated content.

Question 20

The BBC is an example of a public service broadcaster. What is a fundamental characteristic of this type of media organization?

Accepted Answer

It is funded by public sources and aims to provide diverse, high-quality programming for all citizens, regardless of commercial considerations.

Answer

It prioritizes commercial success over public service goals.

Question 21

A newspaper company decides to launch a website and mobile app. This is an example of:

Accepted Answer

Convergence

Answer

Commodification

Answer

Deregulation

Answer

Diversification

Question 22

Which of the following is a significant challenge faced by the print media industry in the digital age?

Accepted Answer

Declining readership and advertising revenue due to competition from online sources.

Answer

Increased government regulation of print media.

Answer

Lack of access to high-quality printing technology.

Question 23

What is the primary role of independent media organizations in a democratic society?

Accepted Answer

To provide diverse perspectives, hold those in power accountable, and inform citizens.

Answer

To entertain the public and generate profits.

Answer

To promote government propaganda and control information.

Question 24

A major record label invests heavily in promoting a new artist they have signed. This is an example of:

Accepted Answer

Vertical integration

Answer

Deregulation

Answer

Horizontal integration

Answer

Commodification

Question 25

Which of the following has contributed to the rise of user-generated content in the digital media landscape?

Accepted Answer

The accessibility and affordability of digital tools for content creation and distribution.

Answer

Declining interest in professional content creation.

Answer

Increased government regulation of traditional media.

Question 26

The process of producing a news story for television involves several stages. Which of the following is the correct order of these stages?

Accepted Answer

Gathering information, writing the script, filming, editing, broadcasting.

Answer

Writing the script, filming, editing, distributing the program.

Answer

Gathering information, editing, broadcasting the program.