Media and Technology: Impact on Media Production, Distribution, and Consumption

Question 1

Which characteristic is a key feature of new media technologies?

Accepted Answer

Accessibility across multiple devices and platforms

Answer

Reliance on linear, one-way communication

Answer

Exclusive use of text-based content

Answer

Strict limitation to entertainment applications

Question 2

How has the rise of video-on-demand services impacted the **accessibility** of media content?

Accepted Answer

Decentralized distribution and increased accessibility

Answer

Increased reliance on traditional media outlets

Answer

Decline in the production of original content

Answer

Stricter censorship and regulation

Question 3

How does the concept of "convergence" relate to the **interconnectedness** of media and technology?

Accepted Answer

The merging of different media forms and industries

Answer

The separation of media forms and industries

Answer

The dominance of one particular media form

Answer

The decline of traditional media

Question 4

According to Marshall McLuhan's theory, what is the primary effect of new media technologies on society?

Accepted Answer

They extend our senses and reshape our environments

Answer

They promote individualism and social isolation

Answer

They improve intellectual capacity and critical thinking

Answer

They exacerbate economic divides

Question 5

Which technology has significantly influenced the distribution of media content in recent decades?

Accepted Answer

Streaming services

Answer

Satellite broadcasting

Answer

Cable television

Answer

Social networking platforms

Question 6

What is the term that describes the transition from analog to digital media technologies?

Accepted Answer

Digitization

Answer

Convergence

Answer

Interactivity

Answer

Globalization

Question 7

Which of the following is a characteristic of interactive media?

Accepted Answer

Provides users with opportunities to actively participate in content creation or consumption

Answer

Offers a passive and linear experience for users

Answer

Is primarily intended for educational purposes

Answer

Requires highly specialized hardware and software

Question 8

Which technology has significantly influenced the consumption of user-generated content?

Accepted Answer

Social Media

Answer

Virtual Reality

Answer

Cloud Computing

Answer

Artificial Intelligence

Question 9

Which approach emphasizes the importance of media literacy in the digital age?

Accepted Answer

Critical Media Literacy

Answer

Media Effects Theory

Answer

Uses and Gratifications Theory

Answer

Agenda-Setting Theory

Question 10

Which of these is a characteristic typically associated with traditional, rather than new, media?

Accepted Answer

Linearity

Answer

Accessibility

Answer

Interactivity

Answer

Immediacy

Question 11

How has the convergence of media technologies affected the skill set needed by media professionals?

Accepted Answer

Increased demand for both technical and soft skills

Answer

Reduced need for specialized knowledge

Answer

Less emphasis on adaptability

Answer

Shift towards more traditional skills

Question 12

How has the rise of social media platforms impacted the traditional role of legacy news media in distributing news?

Accepted Answer

Reduced reliance on traditional media for news updates

Answer

Increased control and gatekeeping of news distribution

Answer

Enhanced reliability and credibility of traditional news sources

Answer

Minimal effect on the role of traditional news media

Question 13

Which recent technological advancement has had a significant impact on the distribution and consumption of news?

Accepted Answer

Internet and social media

Answer

Cable television

Answer

Print newspapers

Answer

Radio broadcasting

Question 14

Which type of media technology offers immersive and interactive experiences?

Accepted Answer

Virtual reality (VR) and augmented reality (AR)

Answer

Social media platforms

Answer

Digital music streaming platforms

Answer

Mobile applications

Question 15

What concept in media studies refers to the ability of media technologies to influence and shape individuals and society?

Accepted Answer

Media effects

Answer

Media regulation

Answer

Media literacy

Answer

Media bias

Question 16

For media organizations navigating the digital landscape, what is a key consideration?

Accepted Answer

Adapting to evolving consumer behaviors and preferences

Answer

Maintaining traditional revenue streams

Answer

Investing heavily in the adoption of new technologies

Question 17

Which of the following is a key characteristic of the convergence of media and technology?

Accepted Answer

The integration of different media platforms and technologies

Answer

The emergence of entirely new media forms

Answer

The decline of traditional media channels

Question 18

How has the internet impacted the distribution of news media?

Accepted Answer

Enabled wider and more immediate dissemination of news content

Answer

Reduced the reliance on traditional news organizations

Answer

Increased the cost of news distribution

Question 19

Which of the following is an example of a social media platform specifically designed for visual content sharing?

Accepted Answer

Instagram

Answer

Spotify

Answer

Twitter

Answer

Question 20

How can media literacy empower individuals in the digital age?

Accepted Answer

It enables them to critically evaluate and engage with media content

Answer

It eliminates the spread of misinformation

Answer

It provides access to all available media sources

Question 21

Which of the following is a characteristic of virtual reality (VR) technology?

Accepted Answer

It provides an immersive and interactive experience

Answer

It is used exclusively for gaming applications

Answer

It requires expensive and complex equipment

Question 22

How has technology facilitated the personalization of online content?

Accepted Answer

Through the use of algorithms and user data analysis

Answer

By eliminating the need for human editors

Answer

By reducing the cost of personalized content production

Answer

By increasing the number of content creators

Question 23

What is the primary role of social media influencers in shaping media content consumption?

Accepted Answer

They influence audience preferences and consumption patterns

Answer

They are solely responsible for creating viral content

Answer

They have no significant impact on media consumption