Media Effects on Individuals: Impact on Psychology and Society

Question 1

According to Cultivation Theory, which of these is a possible impact of excessive television consumption?

Accepted Answer

Perception of the world as more perilous than it truly is

Answer

Increased involvement in community activities

Answer

Reduced faith in authority figures

Answer

Enhanced academic achievements

Question 2

According to agenda-setting theory, the media can shape public opinion by:

Accepted Answer

Framing the issues people think about

Answer

Telling people what to think

Answer

Telling people how to think

Answer

Changing people's beliefs

Question 3

Which of the following is a potential negative consequence of excessive media exposure?

Accepted Answer

Increased anxiety

Answer

Enhanced cognitive abilities

Answer

Improved social skills

Answer

Greater self-confidence

Question 4

Media literacy refers to:

Accepted Answer

The ability to critically analyze and interpret media messages

Answer

The ability to create media content

Answer

The ability to access and use media technologies

Answer

The ability to produce media content for distribution

Question 5

Which of the following is a characteristic of effective media literacy education?

Accepted Answer

It encourages critical thinking and analysis.

Answer

It is teacher-centered.

Answer

It is passive and relies on memorization.

Answer

It focuses exclusively on digital media platforms.

Question 6

The 'spiral of silence' theory suggests that:

Accepted Answer

People are more likely to express opinions that align with the majority view.

Answer

People are more likely to express opinions that challenge the majority view.

Answer

People are more likely to express opinions that are supported by the media.

Answer

People are more likely to express opinions that are held by their social group.

Question 7

The 'cultivation theory' suggests that:

Accepted Answer

Media can shape our perceptions of reality.

Answer

Media can only reinforce existing beliefs.

Answer

Media has no significant impact on our perceptions.

Answer

Media can only influence our perceptions of unfamiliar topics.

Question 8

Which theory suggests that media can influence individuals' beliefs and perceptions through repeated exposure?

Accepted Answer

Cultivation Theory

Answer

Uses and Gratifications Theory

Answer

Social Cognitive Theory

Answer

Agenda-Setting Theory

Question 9

What is the term for the way media outlets present and emphasize particular aspects of an issue to influence audience perception?

Accepted Answer

Framing

Answer

Media Bias

Answer

Sensationalism

Answer

Editorial Control

Question 10

Which of the following is a potential psychological effect of media consumption?

Accepted Answer

Increased anxiety and fear

Answer

Improved cognitive abilities

Answer

Enhanced social skills

Answer

Improved sleep quality

Question 11

What is the ethical responsibility of media creators in portraying marginalized groups in society?

Accepted Answer

To avoid stereotypes and promote accurate representation

Answer

To prioritize commercial success over ethical considerations

Answer

To reflect societal biases without question

Answer

To censor content that may offend certain groups

Question 12

How can media literacy empower individuals?

Accepted Answer

By enabling critical analysis of media messages

Answer

By providing access to all types of media

Answer

By promoting media consumption as a leisure activity

Answer

By reducing exposure to negative media content

Question 13

Which persuasive technique is often used in advertising but is considered unethical and ineffective?

Accepted Answer

Subliminal messaging

Answer

Emotional appeals

Answer

Repetition

Answer

Comparative advertising

Question 14

How does social media use affect mental wellbeing? Discuss both positive and negative impacts, and suggest ways to minimize negative effects and promote responsible use.

Accepted Answer

Social media can have both positive and negative effects on mental wellbeing, depending on how it is used. To mitigate negative impacts, individuals should be mindful of their usage patterns and engage in healthy social media habits.

Answer

Social media always has a negative impact on mental wellbeing and should be avoided.

Answer

Social media has no impact on mental wellbeing.

Question 15

Which of the following is NOT a potential consequence of exposure to media violence?

Accepted Answer

Improved problem-solving skills

Answer

Increased aggression

Answer

Reduced empathy

Answer

Negative self-perception

Question 16

Which of the following is NOT a recognized psychological effect of media consumption?

Accepted Answer

Increased self-esteem

Answer

Aggression

Answer

Body dissatisfaction

Answer

Social comparison

Question 17

Which theory suggests that prolonged exposure to media content can influence our perceptions of reality and social norms?

Accepted Answer

Cultivation theory

Answer

Agenda-setting theory

Answer

Social cognitive theory

Answer

Social identity theory

Question 18

Which type of media consumption has been associated with developing empathy and emotional intelligence?

Accepted Answer

Exposure to fictional narratives (e.g., books, films, TV shows)

Answer

Spending significant time playing video games

Answer

Watching large amounts of violent content

Answer

Excessive use of social media

Question 19

The concept of selective exposure in media consumption refers to the tendency of individuals to:

Accepted Answer

Prefer media content that aligns with their existing beliefs and values

Answer

Actively seek out media content that challenges their beliefs and values

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Avoid media content that contradicts their beliefs and values

Question 20

A major criticism of media effects research is its reliance on:

Accepted Answer

Correlational studies, which cannot establish direct causation

Answer

Experimental studies, which lack ecological validity

Answer

Qualitative methods, which are subjective and unreliable

Question 21

According to the concept of the 'echo chamber', individuals who primarily access information through online social networks may be at risk of:

Accepted Answer

Exposure to limited perspectives and potentially biased information

Answer

Enhanced critical thinking skills

Answer

Increased exposure to diverse viewpoints

Question 22

The idea that the impact of media varies depending on individual characteristics, such as age, gender, and personality, is known as:

Accepted Answer

Differential media effects

Answer

Selective exposure

Answer

Agenda-setting

Answer

Uses and Gratifications

Question 23

Which of the following is a potential benefit of regulating media content?

Accepted Answer

Protecting vulnerable audiences, such as children, from harmful or inappropriate content

Answer

Limiting access to diverse perspectives

Answer

Suppressing freedom of expression