Surveys: Types, Design, and Data Collection Methods

Question 1

Which data collection method typically yields the highest response rates?

Accepted Answer

Face-to-face surveys

Answer

Mail surveys

Answer

Telephone surveys

Answer

Online surveys

Question 2

What is a potential bias associated with non-probability sampling?

Accepted Answer

Selection bias

Answer

Response bias

Answer

Non-response bias

Answer

Sampling error

Question 3

Which statistical technique is used to measure the reliability of a survey instrument?

Accepted Answer

Cronbach's alpha

Answer

Spearman's rank correlation

Answer

Chi-square test

Answer

ANOVA

Question 4

Which data collection method is most appropriate for obtaining detailed, qualitative data?

Accepted Answer

Qualitative Interviews

Answer

Quantitative Surveys

Answer

Postal Surveys

Answer

Email Questionnaires

Question 5

Which action is considered unethical when conducting surveys?

Accepted Answer

Asking questions that may cause discomfort

Answer

Maintaining respondent confidentiality

Answer

Getting consent before participation

Answer

Anonymizing data for privacy

Question 6

How does the sampling method used in a survey affect the reliability of its findings?

Accepted Answer

The choice of sampling method greatly impacts the accuracy and trustworthiness of the survey's results.

Answer

Random sampling always produces a perfectly representative sample.

Answer

Non-random sampling always leads to biased results, making them unreliable.

Question 7

What's the main purpose of data analysis in survey research?

Accepted Answer

Spotting trends and patterns in the data

Answer

Making sure the data is accurate and complete

Answer

Getting rid of the need to collect data

Question 8

Which data collection method is most suitable for obtaining in-depth, qualitative data?

Accepted Answer

Unstructured interview

Answer

Structured interview

Answer

Questionnaire

Answer

Observation

Question 9

Which sampling technique involves selecting every nth element from a population list?

Accepted Answer

Systematic sampling

Answer

Simple random sampling

Answer

Stratified sampling

Answer

Cluster sampling

Question 10

What is the primary purpose of conducting a pilot study in survey research?

Accepted Answer

To test the survey instrument

Answer

To determine the appropriate sample size

Answer

To gather preliminary data

Answer

To identify potential ethical concerns

Question 11

Which of the following is a potential limitation of using closed-ended questions?

Accepted Answer

They restrict respondent answers

Answer

They can introduce bias into results

Answer

They are difficult to analyze

Answer

They are not appropriate for qualitative research

Question 12

Which sampling method involves randomly selecting participants from a population, ensuring each individual has an equal chance of being selected?

Accepted Answer

Random sampling

Answer

Quota sampling

Answer

Convenience sampling

Answer

Snowball sampling

Question 13

What is a key challenge in designing a survey questionnaire?

Accepted Answer

Creating questions that are clear, unbiased, and avoid leading respondents

Answer

Determining the optimal sample size for the research objectives

Answer

Selecting the most cost-effective data collection method

Answer

Analysing the collected data using appropriate statistical techniques

Question 14

What is the main distinction between a closed-ended and an open-ended question in a survey?

Accepted Answer

Closed-ended questions provide predefined response options, while open-ended questions allow for free-form answers.

Answer

Closed-ended questions allow for multiple responses, while open-ended questions do not.

Answer

Closed-ended questions are easier to analyse, while open-ended questions provide more in-depth insights.

Answer

Closed-ended questions are more objective, while open-ended questions are more subjective.

Question 15

What is the primary purpose of conducting a pilot study before launching a survey?

Accepted Answer

To test the survey instrument and identify potential issues

Answer

To determine the optimal sample size

Answer

To analyze the collected data

Answer

To recruit participants for the main survey

Question 16

Which of the following is NOT a recognized sampling method?

Accepted Answer

Experimental method

Answer

Convenience sampling

Answer

Snowball sampling

Answer

Quota sampling

Question 17

In survey research, what does 'response rate' refer to?

Accepted Answer

The percentage of individuals who complete the survey out of those invited

Answer

The total number of surveys sent out

Answer

The number of surveys returned

Answer

The average time taken to complete the survey

Question 18

What is the primary objective of using descriptive statistics in survey research?

Accepted Answer

To summarize and describe the collected data

Answer

To test hypotheses and make inferences

Answer

To predict future trends and outcomes

Answer

To evaluate the effectiveness of the survey design

Question 19

What is a key advantage of random sampling in surveys?

Accepted Answer

It helps ensure the sample is representative of the population.

Answer

It reduces the cost of the survey.

Answer

It allows for easy data collection.

Question 20

Which of the following is an important consideration when designing survey questions?

Accepted Answer

The clarity and simplicity of the questions.

Answer

The time of day the survey is conducted.

Answer

The color of the paper used.

Answer

The font size used in the questionnaire.

Question 21

What is the primary purpose of conducting a pilot study in survey research?

Accepted Answer

To test the questionnaire and data collection procedures.

Answer

To make inferences about the population.

Answer

To collect data on a small sample.

Question 22

Which of the following is a limitation of cross-sectional surveys?

Accepted Answer

They cannot capture changes in variables over time.

Answer

They are susceptible to recall bias.

Answer

They are difficult to generalize to the population.

Answer

They require a large sample size.

Question 23

What is the main purpose of a survey research report?

Accepted Answer

To present the findings and implications of the survey research.

Answer

To provide step-by-step instructions on conducting the survey.

Answer

To justify the need for conducting the survey.