Ethics and Professionalism in Public Relations: Online Learning Quizzes

Question 1

Which of the following is NOT a potential benefit of adhering to ethical standards in public relations practice?

Accepted Answer

Guaranteed financial success

Answer

Enhanced reputation and credibility

Answer

Increased opportunities for media coverage

Answer

Improved relationships with key stakeholders

Question 2

The 'Global Code of Ethics for Public Relations and Communications Management' was developed and adopted by:

Accepted Answer

The International Public Relations Association (IPRA)

Answer

The Public Relations Society of America (PRSA)

Answer

The Chartered Institute of Public Relations (CIPR)

Answer

The British Public Relations Association (BPRA)

Question 3

The 'stakeholder theory' in public relations practice emphasizes the importance of:

Accepted Answer

Establishing and maintaining mutually beneficial relationships with all parties impacted by an organization's activities

Answer

Prioritizing shareholder interests above all other stakeholders

Answer

Focusing primarily on short-term financial performance

Answer

Avoiding any potential conflicts of interest

Question 4

Which ethical principle of public relations emphasizes the importance of honesty, accuracy, and transparency?

Accepted Answer

Veracity

Answer

Beneficence

Answer

Autonomy

Answer

Justice

Question 5

Which of the following is an inappropriate practice for handling ethical dilemmas in public relations?

Accepted Answer

Ignoring potential consequences

Answer

Seeking guidance from an ethics advisor

Answer

Consulting industry colleagues

Answer

Considering diverse perspectives

Question 6

The ethical principle of autonomy places emphasis on:

Accepted Answer

Respecting individuals' freedom of choice

Answer

Ensuring the accuracy of information

Answer

Maintaining confidentiality

Answer

Protecting client interests

Question 7

Public relations practitioners should make conflicts of interest known to:

Accepted Answer

Clients and the public

Answer

Clients only

Answer

Media outlets only

Answer

Colleagues within the organization

Question 8

What is the primary purpose of professional codes of conduct in public relations?

Accepted Answer

To ensure ethical behavior in the industry

Answer

To limit competition among practitioners

Answer

To protect the interests of clients at all costs

Answer

To restrict creativity and innovation

Question 9

Which principle of the Public Relations Society of America (PRSA) Code of Ethics emphasizes precision and honesty in communication?

Accepted Answer

Truthfulness and Accuracy

Answer

Advocacy

Answer

Independence

Answer

Fairness

Question 10

According to the Chartered Institute of Public Relations (CIPR) Code of Conduct, what is the paramount responsibility of a public relations professional?

Accepted Answer

Serving the public interest

Answer

Protecting their organization's interests

Answer

Promoting their client's agenda

Answer

Maximizing their personal gain

Question 11

What is the purpose of a conflict of interest policy in a public relations agency?

Accepted Answer

To prevent situations where a client's interests may conflict with the agency's other clients

Answer

To ensure that all clients receive equal attention

Answer

To protect the agency's reputation

Answer

To prevent the agency from taking on too many clients

Question 12

What is the ethical dilemma faced by public relations professionals when they are asked to represent a client whose values they disagree with?

Accepted Answer

They should represent the client but disclose their own personal views

Answer

They should refuse to represent the client

Answer

They should resign from their position

Answer

They should compromise their own values to represent the client

Question 13

Which of the following is NOT a potential ethical issue that can arise in social media for public relations professionals?

Accepted Answer

Compliance with advertising regulations

Answer

Misinformation and fake news

Answer

Privacy concerns

Answer

Reputation management

Question 14

What is the ultimate objective of ethical public relations practice?

Accepted Answer

To establish trust and credibility with publics

Answer

To promote the client's interests at any cost

Answer

To maximize media coverage

Answer

To generate sales

Question 15

Which fundamental principle of ethics in public relations emphasizes complete transparency and truthfulness?

Accepted Answer

Honesty and transparency

Answer

Objectivity and impartiality

Answer

Loyalty to the client

Answer

Self-promotion and personal gain

Question 16

Which element is NOT included in the Chartered Institute of Public Relations (CIPR) Code of Conduct?

Accepted Answer

Engage in unethical behavior to benefit the client

Answer

Act with integrity and honesty

Answer

Respect the rights of stakeholders

Answer

Avoid conflicts of interest

Question 17

In ethical decision-making for public relations, which element plays a crucial role in assessing potential consequences?

Accepted Answer

Impact assessment

Answer

Cost-benefit analysis

Answer

Public opinion polls

Answer

Personal biases

Question 18

In public relations, the concept of 'public interest' primarily refers to:

Accepted Answer

Meeting the needs of various stakeholders

Answer

Protecting the reputation of the organization

Answer

Promoting the interests of the government

Answer

Advancing personal agendas

Question 19

As a public relations professional committed to diversity and inclusion, what is your primary ethical obligation?

Accepted Answer

Ensure diverse voices and perspectives are fairly represented in communications.

Answer

Avoid using offensive or insensitive language.

Answer

Hire only candidates from underrepresented groups.

Answer

Donate money to organizations promoting diversity and inclusion.

Question 20

Which ethical principle emphasizes the importance of truthfulness and transparency in public relations?

Accepted Answer

Honesty and transparency

Answer

Objectivity

Answer

Independence

Answer

Social responsibility

Question 21

When faced with an ethical dilemma, public relations practitioners should prioritize which of the following values?

Accepted Answer

Serving the public interest

Answer

Protecting the interests of clients

Answer

Avoiding negative publicity

Answer

Maintaining a positive public image

Question 22

Which of the following is a potential ethical pitfall for public relations practitioners when dealing with the media?

Accepted Answer

Planting false or misleading stories

Answer

Offering exclusive interviews

Answer

Providing accurate information

Answer

Building relationships with journalists

Question 23

What is the term used to describe the use of public relations techniques to promote the interests of special interest groups, often without disclosing those interests?

Accepted Answer

Astroturfing

Answer

Advocacy

Answer

Grassroots

Answer

Lobbying

Question 24

Which of the following is a recommended best practice for maintaining professional boundaries in public relations?

Accepted Answer

Avoiding personal relationships with clients

Answer

Sharing personal information with clients

Answer

Engaging in social media interactions with clients

Answer

Accepting gifts from clients

Question 25

Which of the following is a potential consequence of unethical behavior in public relations?

Accepted Answer

Loss of public trust

Answer

Enhanced employee morale

Answer

Increased revenue

Answer

Improved media coverage

Question 26

What is the primary responsibility of a public relations practitioner in upholding ethical standards?

Accepted Answer

To act in the best interests of the public

Answer

To obey the instructions of their client

Answer

To protect company profits

Answer

To avoid negative publicity