Media Ownership and Control: A Comprehensive Guide for Media and Technology Students

Question 1

Which factor does NOT contribute to the concentration of media ownership?

Accepted Answer

Government subsidies

Answer

Economies of scale

Answer

Cross-media ownership

Answer

Technological advances

Question 2

How does the concentration of media ownership impact the variety of opinions and perspectives presented in the news and media?

Accepted Answer

It diminishes diversity by restricting the representation of diverse viewpoints and voices.

Answer

It enhances diversity by enabling the representation of more specialized viewpoints.

Question 3

In the UK, which governmental body oversees media regulation?

Accepted Answer

Ofcom

Answer

BBC Trust

Answer

Media Standards Trust

Answer

Independent Press Standards Organisation

Question 4

How does concentrated media ownership impact the availability and accessibility of diverse perspectives?

Accepted Answer

Limits diversity and accessibility by favoring dominant viewpoints.

Answer

Enhances diversity by offering multiple viewpoints on current events.

Answer

Improves accessibility by reaching a broader audience through fewer outlets.

Answer

Has no effect because content is regulated independently of ownership.

Question 5

How does the concentration of media ownership primarily affect the availability and variety of media content?

Accepted Answer

Reduced availability and variety as fewer owners control more media.

Answer

Increased availability and variety as multiple owners compete for viewers.

Answer

Increased availability but reduced variety as media owners cater to popular tastes.

Answer

Improved quality of media content as owners invest heavily in production.

Question 6

How does concentrated media ownership impact political discourse and decisions, raising ethical concerns?

Accepted Answer

Limits political diversity

Answer

Enhances transparency

Answer

Supports media innovation

Answer

Strengthens political engagement

Question 7

Which of the following does NOT influence media ownership and control?

Accepted Answer

Audience's personal preferences

Answer

Government policies and regulations

Answer

Economic factors and financial incentives

Question 8

The concentration of media ownership refers to the situation where:

Accepted Answer

A small number of large companies control a significant portion of the media outlets

Answer

The government exercises extensive control over media content

Answer

Ownership of media outlets is evenly distributed among diverse shareholders

Question 9

Which business model involves charging consumers a subscription fee for access to content?

Accepted Answer

Subscription-based

Answer

User-generated content

Answer

Advertising-based

Answer

Pay-per-view

Question 10

How does media ownership influence the content produced by media outlets?

Accepted Answer

By determining editorial policies and influencing content selection and presentation

Answer

By providing equal access to all viewpoints and perspectives

Answer

By directly censoring or controlling the content

Question 11

What is the primary role of regulatory bodies in media ownership and control?

Accepted Answer

To promote competition, prevent monopolies, and ensure diverse ownership structures

Answer

To determine the specific content that media outlets can broadcast

Answer

To provide financial assistance to media organizations

Question 12

Which of the following companies is an example of a global media conglomerate?

Accepted Answer

Google

Answer

The Guardian Media Group

Answer

BBC

Answer

Sky News

Question 13

How has the internet impacted media ownership and control?

Accepted Answer

It has created new opportunities for independent content creators and challenged traditional media ownership models

Answer

It has led to increased concentration of media ownership

Answer

It has eliminated the need for regulatory bodies

Question 14

Which of the following is a benefit of media ownership transparency?

Accepted Answer

It enhances public trust and accountability in media organizations

Answer

It reduces competition within the media industry

Answer

It makes it easier for individuals to access confidential information

Answer

It guarantees financial success for media companies

Question 15

How does media literacy empower individuals in the media landscape?

Accepted Answer

It equips individuals with the skills to critically analyze and understand media content

Answer

It prevents individuals from being influenced by media messages

Answer

It provides individuals with access to all available media outlets

Question 16

Which business model has historically dominated media ownership in many countries?

Accepted Answer

Conglomerate ownership

Answer

Non-profit organizations

Answer

User-generated content platforms

Answer

Subscription-based services

Question 17

Which of the following is a potential negative consequence of concentrated media ownership?

Accepted Answer

Reduced diversity of perspectives

Answer

Enhanced media credibility

Answer

Increased access to diverse information

Answer

Improved representation of minority voices

Question 18

Which government body is responsible for regulating media ownership and broadcasting in the UK?

Accepted Answer

Ofcom

Answer

Media Standards Trust

Answer

Press Complaints Commission

Answer

BBC Trust

Question 19

Which of the following is a form of media control commonly exercised by authoritarian governments?

Accepted Answer

Censorship

Answer

Subsidies

Answer

Mergers and acquisitions

Answer

Ownership

Question 20

What is the main purpose of media ownership transparency laws?

Accepted Answer

To prevent conflicts of interest and promote ethical media practices

Answer

To increase public trust in the media

Answer

To protect journalists from harassment

Question 21

What is the concept of 'gatekeeping' in the media industry?

Accepted Answer

The process of selecting and controlling which information is published or broadcast

Answer

The government's control over media content

Answer

The ownership of media outlets by external entities

Question 22

Which of the following is a benefit of media diversity?

Accepted Answer

Access to a wider range of perspectives and increased accountability

Answer

Reduced competition

Answer

Lower production costs

Answer

Increased political influence

Question 23

What is the role of public service broadcasting in the media landscape?

Accepted Answer

To provide impartial, unbiased news and information to the public

Answer

To promote the government's agenda

Answer

To maximize profits for shareholders