What is Media? - Definition, Types, and Role in Society

Question 1

Which characteristic is NOT associated with mass media?

Accepted Answer

Customized to individual audience members

Answer

Reaches a large audience

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Delivered through electronic or print channels

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Transmits information and entertainment

Question 2

What is the primary goal of advertising?

Accepted Answer

Influence consumers to purchase products or services

Answer

Inform the public about social issues

Answer

Provide entertainment

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Educate the public on current events

Question 3

Classify 'social media' as a media platform type.

Accepted Answer

Contemporary (new)

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Traditional

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Print

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Broadcast

Question 4

Which statement best describes the multifaceted function of media in society?

Accepted Answer

Combination of all options

Answer

Entertainment provision

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Communication and information exchange

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Influence on public opinion

Question 5

What is the process of creating and sharing media content called?

Accepted Answer

Media production

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Media reception

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Media distribution

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Media consumption

Question 6

Identify an example of a print media format.

Accepted Answer

Newspaper

Answer

Website

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Television broadcast

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Radio program

Question 7

What is the primary purpose of media ethics?

Accepted Answer

Encompass all of the above

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Guarantee accuracy and impartiality in media content

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Protect individuals' privacy

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Prevent the spread of harmful content

Question 8

Explain the distinction between mass media and niche media.

Accepted Answer

Mass media targets a broad audience while niche media targets a specific demographic

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Mass media is accessible through traditional channels only, while niche media is primarily online

Answer

Mass media content is free, while niche media content often requires payment

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There is no distinction between mass media and niche media

Question 9

Which of these is NOT a primary type of media?

Accepted Answer

Telephone

Answer

Newspaper

Answer

Television

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Social media

Question 10

What is a key feature that distinguishes mass media from other communication forms?

Accepted Answer

Extensive reach to a large audience

Answer

Interactive nature

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Solely educational purpose

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Restricted accessibility

Question 11

The term 'media convergence' refers to:

Accepted Answer

The merging of **different types** of media technologies

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The increasing concentration of media ownership in a few large corporations

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The globalisation of media content

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The rise of social media

Question 12

The concept of 'media literacy' refers to:

Accepted Answer

The ability to access, analyse, evaluate, and produce media in a **variety of forms**

Answer

The ability to use media technologies effectively

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The ability to critically consume media content

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The ability to create original media content

Question 13

The 'gatekeeper' concept in media refers to:

Accepted Answer

The individuals who control the flow of information to the **public**

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The technologies used to transmit media content

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The regulatory bodies that oversee the media industry

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The audience who consumes media content

Question 14

The 'agenda-setting' theory in media suggests that the media:

Accepted Answer

Can influence the public's perception of the **importance** of issues

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Can persuade the public to adopt certain viewpoints

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Can control the public's behaviour

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Can predict future events

Question 15

Define 'media' and state two key features that set it apart from other communication methods.

Accepted Answer

Media is a means of conveying information and ideas to a large audience through specific channels and platforms.

Answer

Media encompasses all recorded information, regardless of its purpose or audience.

Answer

Media is limited to digital technologies and online platforms.

Answer

Media is synonymous with entertainment and popular culture.

Question 16

Which of the following statements accurately describes a characteristic of media?

Accepted Answer

It transmits messages to a wide audience.

Answer

It is solely intended to provide entertainment.

Answer

It is a private and personal form of communication.

Answer

It conveys messages exclusively through verbal language.

Question 17

Which of the following is a defining characteristic of broadcast media?

Accepted Answer

It transmits messages to a vast audience simultaneously.

Answer

It allows for interactive communication between users.

Answer

It is primarily used to distribute printed materials.

Answer

It is typically accessed through subscription-based platforms.

Question 18

Which of the following exemplifies the impact of media on significant societal changes?

Accepted Answer

The rise of social media activism in the Arab Spring.

Answer

The use of print media to promote consumerist values.

Answer

The role of radio in shaping the popularity of music genres.

Answer

The influence of television on political campaign strategies.

Question 19

Which of the following best describes the role of media in shaping public discussion?

Accepted Answer

It influences the topics and perspectives that gain attention in society.

Answer

It controls the thoughts and beliefs of the population.

Answer

It serves as a neutral platform for the exchange of ideas.

Answer

It provides comprehensive information on all sides of an issue.

Question 20

Which of the following options correctly identifies a fundamental characteristic of media?

Accepted Answer

Media is created and shaped by humans to communicate ideas.

Answer

Media is an enduring entity that remains unchanged over time.

Answer

Media is solely limited to printed forms.

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Media is purely objective and free from any biases.

Question 21

Which type of media is primarily intended to inform rather than entertain?

Accepted Answer

News Media

Answer

Entertainment Media

Answer

Social Media

Question 22

Which of the following is a key societal role played by media?

Accepted Answer

Providing information that keeps the public informed.

Answer

Facilitating the sale of goods and services.

Answer

Promoting a specific political agenda.

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Solely generating revenue through advertising.

Question 23

Which type of media utilizes a combination of moving images, sound, and text to convey messages?

Accepted Answer

Audiovisual Media

Answer

Digital Media

Answer

Print Media

Question 24

Which of the following options accurately presents a potential negative consequence of excessive media consumption?

Accepted Answer

Increased social isolation and reduced face-to-face interactions.

Answer

Improved cognitive abilities and increased attention spans.

Answer

Enhanced creativity and imagination.

Answer

Greater tolerance and understanding of diverse perspectives.

Question 25

Which term refers to the portrayal of a person, group, or culture in a simplified and often inaccurate way in media?

Accepted Answer

Stereotype

Answer

Objectivity

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Bias

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Propaganda

Question 26

Which of the following is a key feature of interactive media?

Accepted Answer

User participation

Answer

One-way communication

Answer

Passive consumption

Answer

Linear narrative

Question 27

Which aspect of media literacy involves critically evaluating the motives and perspectives behind media content?

Accepted Answer

Critical analysis

Answer

Media production

Answer

Media consumption

Answer

Access to information