Case Studies: A Comprehensive Guide for Media Research Methods

Question 1

What is a defining feature of case study research?

Accepted Answer

Intensive examination of a limited number of cases

Answer

Extrapolation of results to a broader population

Answer

Exclusive use of quantitative data gathering methods

Answer

Implementation of experimental designs

Question 2

A defining characteristic of case study research is:

Accepted Answer

Examining a single entity in depth

Answer

Seeking generalizable findings

Answer

Primarily using quantitative data

Answer

Requiring an experimental design

Question 3

In qualitative case studies, the most commonly employed data collection method is:

Accepted Answer

Interview

Answer

Survey

Answer

Experiment

Answer

Observation

Question 4

For qualitative data analysis in case studies, a commonly used software tool is:

Accepted Answer

NVivo

Answer

SPSS

Answer

Excel

Answer

PowerPoint

Question 5

Which of the following is NOT a crucial phase in designing a case study?

Accepted Answer

Formulating a hypothesis

Answer

Identifying the research question

Answer

Selecting a relevant case

Answer

Developing a data collection plan

Question 6

For gathering in-depth qualitative data in a case study, which data collection method is most appropriate?

Accepted Answer

Interview

Answer

Survey

Answer

Experiment

Answer

Focus group

Question 7

Which of the following is NOT a possible challenge in the analysis of case study data?

Accepted Answer

Reliability concerns

Answer

Data overload

Answer

Researcher bias

Answer

Generalizability issues

Question 8

In media research, what is the overarching purpose of a case study?

Accepted Answer

To explore a phenomenon in depth and offer insights

Answer

To provide a universal explanation of a phenomenon

Answer

To validate a hypothesis

Answer

To demonstrate the effectiveness of an intervention

Question 9

What is a limitation of using quantitative data in case studies?

Accepted Answer

Limited ability to provide in-depth insights

Answer

Difficulty in generalizing findings

Answer

High cost and time consumption of data collection

Answer

Challenges in ensuring data accuracy

Question 10

What is the significance of triangulation in case study research?

Accepted Answer

Combining multiple data collection methods to enhance validity

Answer

Comparing findings from various studies

Answer

Increasing the sample size

Answer

Verifying the accuracy of collected data

Question 11

What distinguishes a deductive approach from an inductive approach in case study research?

Accepted Answer

Deductive approaches test hypotheses, while inductive approaches generate hypotheses

Answer

Inductive approaches test hypotheses, while deductive approaches generate hypotheses

Answer

Deductive approaches use qualitative data, while inductive approaches use quantitative data

Answer

Inductive approaches use qualitative data, while deductive approaches use quantitative data

Question 12

What is the primary advantage of using case studies in media research?

Accepted Answer

Facilitating in-depth exploration of a phenomenon

Answer

Providing widely applicable results

Answer

Being economical and easy to conduct

Answer

Enabling the testing of hypotheses

Question 13

What's a key drawback of using case studies in media research?

Accepted Answer

Their findings are hard to apply broadly.

Answer

They offer a deep dive into specific situations.

Answer

They're great for testing theories.

Answer

They can shed light on complex social interactions.

Question 14

Which statement is NOT a key characteristic of case study research?

Accepted Answer

Emphasizes generalizability to a wider population

Answer

Involves in-depth analysis of a small number of cases

Answer

Provides in-depth insights into complex phenomena

Answer

Employs qualitative and quantitative methods

Question 15

What is the primary goal of participant observation in case study research?

Accepted Answer

To provide an in-depth understanding of the context and lived experiences of participants

Answer

To collect data by observing participants in their natural settings

Answer

To identify patterns and trends in behavior

Answer

To test hypotheses

Question 16

Which type of case study design involves selecting a case that is unique or extreme?

Accepted Answer

Intrinsic case study

Answer

Instrumental case study

Answer

Collective case study

Answer

Multiple case study

Question 17

What is the role of theoretical sampling in case study research?

Accepted Answer

To select cases that provide the most relevant and informative data to answer the research questions

Answer

To ensure that the research findings are generalizable

Answer

To reduce the risk of bias

Answer

To minimize the amount of data collected

Question 18

Which of the following is a limitation of using a case study research design in media research?

Accepted Answer

Cannot be generalized to a larger population

Answer

Provides in-depth understanding of a particular phenomenon

Answer

Helps identify potential cause-and-effect relationships

Answer

Can be used to evaluate the effectiveness of media campaigns

Question 19

Which of the following is a key characteristic of case study research?

Accepted Answer

Emphasizes in-depth investigation of a particular case

Answer

Generalizability to a wider population

Answer

Focus on hypothesis testing

Answer

Use of quantitative data collection methods only

Question 20

What is the primary purpose of using multiple data sources in case study research?

Accepted Answer

To enhance the reliability and validity of findings (data triangulation)

Answer

To reduce bias in data collection

Answer

To make the research process more efficient

Answer

To increase the sample size

Question 21

Which of the following data collection methods is most commonly used in qualitative case studies?

Accepted Answer

Semi-structured interviews

Answer

Random sampling surveys

Answer

Controlled experiments

Answer

Quantitative content analysis

Question 22

What is a key advantage of using a mixed methods approach in case study research?

Accepted Answer

Provides a more comprehensive and nuanced understanding of the research topic

Answer

Makes the research process more efficient

Answer

Eliminates the need for data triangulation

Answer

Reduces the time and cost of data collection

Question 23

Which of the following is an important ethical consideration when conducting case study research?

Accepted Answer

Obtaining informed consent from participants

Answer

Ignoring potential conflicts of interest

Answer

Using deception to gain access to information

Answer

Manipulating the research setting

Question 24

What is the goal of theoretical sampling in case study research?

Accepted Answer

To select cases that can provide the most meaningful insights into the research question

Answer

To ensure that the sample is representative of the population

Answer

To reduce the number of cases needed for the study

Answer

To increase the reliability of the findings

Question 25

What is the primary purpose of writing a case study report?

Accepted Answer

To clearly and concisely communicate the research findings and their implications

Answer

To secure funding for future research projects

Answer

To fulfill a course requirement

Answer

To impress the reader with the researcher's expertise