Research Design in Media Research Methods: Master the Basics

Question 1

Which sampling method involves selecting participants from a population entirely by chance?

Accepted Answer

Random Sampling

Answer

Convenience Sampling

Answer

Stratified Sampling

Answer

Quota Sampling

Question 2

Which of the following is NOT a type of research design commonly used in social science research?

Accepted Answer

Narrative

Answer

Experimental

Answer

Cross-sectional

Answer

Longitudinal

Question 3

Which of the following sampling methods is most likely to result in a representative sample?

Accepted Answer

Random sampling

Answer

Systematic sampling

Answer

Convenience sampling

Answer

Quota sampling

Question 4

What is the fundamental difference between qualitative and quantitative research?

Accepted Answer

Quantitative research focuses on numbers, while qualitative research focuses on words.

Answer

Qualitative research focuses on numbers, while quantitative research focuses on words.

Answer

Qualitative research is more objective, while quantitative research is more subjective.

Answer

Quantitative research is more descriptive, while qualitative research is more explanatory.

Question 5

What is the main purpose of a research proposal?

Accepted Answer

To outline the research question, methodology, and expected outcomes

Answer

To secure funding for the research

Answer

To present the research findings to stakeholders

Answer

To evaluate the impact of the research

Question 6

What is a primary criticism of cross-sectional research designs?

Accepted Answer

They cannot establish causality.

Answer

They are too expensive to conduct.

Answer

They are difficult to generalize to a wider population.

Answer

They are biased towards certain groups.

Question 7

What is the role of theory in research design?

Accepted Answer

To provide a framework for the research question and methodology

Answer

To ensure that the research is objective and unbiased

Answer

To generalize the findings to a wider population

Answer

To validate the research results

Question 8

How does the concept of generalizability impact the application of research findings in media research?

Accepted Answer

Generalizability refers to the extent to which research findings can be applied to a broader population beyond the specific sample studied.

Answer

Generalizability is only relevant for quantitative research designs, not qualitative ones.

Answer

The sample size has no bearing on the generalizability of research findings.

Answer

Generalizability ensures that research findings can be directly applied to any media context, regardless of its specific characteristics.

Question 9

Which of the following is NOT a type of research design typically used in media research?

Accepted Answer

Narrative research

Answer

Experimental research

Answer

Correlational research

Answer

Descriptive research

Question 10

What is the primary purpose of non-probability sampling in media research?

Accepted Answer

To reduce the time and cost of data collection

Answer

To ensure that every member of the population has an equal chance of being selected

Answer

To select a sample that is assumed to be representative of the population

Answer

To increase the generalizability of the research findings

Question 11

Which of the following is a characteristic of qualitative research methods commonly used in media research?

Accepted Answer

Aims to explore in-depth experiences and perspectives

Answer

Relies solely on objective data

Answer

Focuses primarily on numerical data

Answer

Emphasizes statistical analysis

Question 12

What is the initial step in the process of designing a research project?

Accepted Answer

Problem identification

Answer

Data collection

Answer

Hypothesis testing

Answer

Literature review

Question 13

Which of the following is an advantage of using interviews as a data collection method in media research?

Accepted Answer

Ability to gain in-depth understanding of participants' perspectives

Answer

High response rates

Answer

Ease of data analysis

Answer

Low cost

Question 14

Which of the following is a type of validity that assesses the extent to which a research study measures what it claims to measure?

Accepted Answer

Construct validity

Answer

Internal validity

Answer

External validity

Answer

Ecological validity

Question 15

What is the key difference between a research hypothesis and a null hypothesis?

Accepted Answer

A research hypothesis is a prediction, while a null hypothesis is a statement of no difference or relationship

Answer

A research hypothesis is a question, while a null hypothesis is a statement of fact

Answer

There is no difference between a research hypothesis and a null hypothesis

Answer

A null hypothesis is a prediction, while a research hypothesis is a statement of no difference or relationship

Question 16

What is the key difference between experimental and non-experimental research designs?

Accepted Answer

Manipulation of independent variables

Answer

Use of random sampling

Answer

Generalizability of results

Answer

Types of data collected

Question 17

What is a key advantage of using qualitative data collection methods in research?

Accepted Answer

Allows researchers to gain deep insights into individuals' experiences and perspectives.

Answer

Provides numerical data that can be easily analyzed.

Answer

Enables researchers to generalize findings to a wider population.

Answer

Provides objective and unbiased data.

Question 18

Which of the following is NOT a recognized type of research design?

Accepted Answer

Personal Narrative

Answer

Case Study

Answer

Correlational

Answer

Experimental

Question 19

A researcher wants to study how social media affects body image in different age groups. Which sampling method would be most suitable?

Accepted Answer

Stratified Sampling

Answer

Quota Sampling

Answer

Snowball Sampling

Answer

Convenience Sampling

Question 20

Which data collection technique involves gathering information directly from participants through conversations?

Accepted Answer

Interviews

Answer

Observation

Answer

Questionnaires

Answer

Document Analysis

Question 21

A researcher wants to compare the effectiveness of two different teaching methods on student learning. Which research design would be most appropriate?

Accepted Answer

Quasi-Experimental

Answer

Observational

Answer

Historical

Answer

Descriptive

Question 22

What is the most important factor to consider when developing a research question?

Accepted Answer

Clarity and Specificity

Answer

Personal Interests

Answer