Media Representation in Media Studies: A Comprehensive Guide for Certificate in Media Students

Question 1

According to Stuart Hall's encoding-decoding model, which of the following is NOT a possible decoding position?

Accepted Answer

Unavailable

Answer

Dominant-hegemonic

Answer

Negotiated

Answer

Oppositional

Question 2

Which of the following is NOT a key aspect of media representation explored in this unit?

Accepted Answer

Age

Answer

Race

Answer

Gender

Answer

Class

Question 3

Which ethical consideration is particularly relevant to media representation?

Accepted Answer

Fairness

Answer

Objectivity

Answer

Accuracy

Answer

Privacy

Question 4

How can euphemisms in media texts affect how a particular group is portrayed?

Accepted Answer

Create distance between the audience and the group being represented.

Answer

Highlight the positive aspects of the group being represented.

Answer

Ensure the representation of the group is accurate.

Question 5

How do media representations contribute to the perpetuation of stereotypes?

Accepted Answer

By presenting narrow and biased depictions

Answer

By advocating for positive and inclusive narratives

Answer

By accurately reflecting the complexity and diversity of society

Answer

By challenging prevalent societal norms

Question 6

Which ethical consideration is of utmost importance when examining media representation?

Accepted Answer

Accuracy and fairness in portrayal

Answer

Respect for privacy and informed consent

Answer

Adherence to copyright and intellectual property laws

Answer

Technical quality and production values

Question 7

What is the significance of intersectionality in media representation analysis?

Accepted Answer

It acknowledges that individuals possess multiple and intersecting social identities

Answer

It suggests that media should focus exclusively on dominant identities

Answer

It is irrelevant to the analysis of media representation

Answer

It narrowly focuses on a single identity factor

Question 8

How does media literacy empower audiences in relation to media representation?

Accepted Answer

It equips them with critical thinking skills to evaluate media messages

Answer

It discourages media consumption

Answer

It promotes passive acceptance of media content

Answer

It has no impact on audience empowerment

Question 9

Which of the following is a notable contemporary trend in media representation?

Accepted Answer

Increased diversity and inclusivity in representation

Answer

Greater reliance on stereotypical portrayals

Answer

Reduced attention to social issues

Answer

No discernible trends in media representation

Question 10

Which scenario best exemplifies intersectionality in media representation?

Accepted Answer

A transgender character who is also a woman of color

Answer

A male character who is physically disabled

Answer

A female character who identifies as bisexual

Answer

None of the above illustrate intersectionality

Question 11

Distinguish between representational and symbolic media representation.

Accepted Answer

Representational: literal portrayal; Symbolic: figurative portrayal

Answer

Symbolic: realistic depiction; Representational: abstract portrayal

Answer

There is no distinction between representational and symbolic representation

Answer

Representational: subjective portrayal; Symbolic: objective portrayal

Question 12

When representing marginalized groups, what is a primary ethical responsibility of media creators?

Accepted Answer

Avoiding harmful stereotypes and generalizations

Answer

Reporting facts objectively without commentary

Answer

Promoting only positive representations of marginalized groups

Question 13

How do media representations of disability shape the experiences of people with disabilities?

Accepted Answer

By influencing societal attitudes and perceptions

Answer

By providing information about challenges faced

Answer

By inspiring advocacy for rights

Answer

By having no impact on their lives

Question 14

How does stereotyping in media portrayal reinforce societal norms?

Accepted Answer

By limiting the portrayal and understanding of certain groups, and reinforcing stereotypes.

Answer

By encouraging critical thinking about social issues.

Answer

By promoting diversity and inclusion in representation.

Question 15

Which of the following is an example of tokenism in media?

Accepted Answer

Including a single character from a marginalized group in a storyline purely to fulfill a diversity quota, rather than to authentically represent the group.

Answer

Creating diverse and nuanced portrayals of characters from different backgrounds.

Answer

Providing balanced and fair coverage of different perspectives.

Question 16

How can media representation contribute to social change?

Accepted Answer

By providing diverse perspectives, challenging prejudices, fostering empathy, and inspiring action.

Answer

By reinforcing dominant ideologies and suppressing dissenting voices.

Answer

By promoting consumerism and commercialization.

Question 17

Which of the following is a key ethical consideration in media representation?

Accepted Answer

Ensuring fair, accurate, and respectful portrayal of different groups.

Answer

Maximizing audience ratings and commercial success.

Answer

Adhering to strict censorship guidelines.

Question 18

How does intersectionality affect the way media represents individuals?

Accepted Answer

It recognizes that individuals' identities are multifaceted and influenced by multiple factors, such as race, gender, class, and other social categories.

Answer

It focuses solely on representing the dominant group in society.

Question 19

Which of the following is a technique used to create empathy in media representation?

Accepted Answer

Emphasizing the personal stories and lived experiences of individuals from diverse backgrounds.

Answer

Presenting biased and sensationalist content.

Answer

Using abstract and technical language.

Question 20

How can media representation be used to challenge dominant ideologies?

Accepted Answer

By presenting alternative perspectives, challenging existing narratives, and promoting critical thinking.

Answer

By reinforcing traditional values and promoting conformity.

Answer

By ignoring controversial topics and avoiding social commentary.

Question 21

How does media representation impact our understanding of the world?

Accepted Answer

It shapes our perceptions of different cultures, issues, social norms, and influences our opinions and attitudes.

Answer

It has no significant influence on our thoughts and beliefs.

Answer

It only reflects the views of specific interest groups.

Question 22

Which theory posits that the media is a tool of the dominant social class, used to maintain power and control over society?

Accepted Answer

Hegemony Theory

Answer

Cultivation Theory

Answer

Agenda-Setting Theory

Answer

Uses and Gratifications Theory

Question 23

Which ethical principle dictates that the media should refrain from portraying individuals or groups in a manner that could cause harm or damage to their reputation?

Accepted Answer

Principle of Non-Maleficence

Answer

Principle of Autonomy

Answer

Principle of Justice

Question 24

Which of the following is NOT a common critique of media representation of gender?

Accepted Answer

Over-representation of women in leadership positions

Answer

Objectification of women

Answer

Underrepresentation of women in science roles

Question 25

Which legal principle protects individuals' right to express their opinions and beliefs without fear of prosecution?

Accepted Answer

Freedom of Speech

Answer

Equal Protection

Answer

Due Process

Answer

Right to Privacy

Question 26

Which type of media representation involves presenting a group or individual as having a fixed and unchanging set of characteristics?

Accepted Answer

Stereotyping

Answer

Priming

Answer

Framing

Answer

Gatekeeping

Question 27

Which term denotes the process by which individuals or organizations control the flow of information to the public through media channels?

Accepted Answer

Gatekeeping

Answer

Agenda-setting

Answer

Framing